During a time of economic uncertainty, the team at A Diamond is Forever wanted a campaign that celebrated love and reminded people that diamonds symbolize lasting love.

We launched the Drop Everything for Love site in time for Valentine’s Day. The site invited people to shout their love from the rooftop – or at least into their webcams.

Then, we selected participants with great love stories for a surprise: the chance to literally drop everything for love. We used a candid-camera style and approached people at work, home, or their own birthday party. We gave them a chance to drop what they were doing and travel to their loved one, no matter how far away.

Recognition and awards for Drop Everything for Love:
2011 Webby Nominee - Fashion Website
2010 One Show Interactive - bronze pencil, online films & video
2010 One Show Interactive - merit, environmental / experiential category
2010 Cannes Lions - shortlist, best use of online advertising
2010 Communication Arts Award of Excellence - Integrated Campaigns