Eli Lilly has spent years and millions researching new ways to treat Alzheimer's Disease. On the road to new discoveries, they need to educate a variety of their partners about the disease process. Their audience ranges from medical researchers to budget managers to agency partners to administrative assistants.

In order to break up the sheer number of facts and medical terms in their Alzheimer's Patient Journey, and to underscore the humanity of the patients and caregivers affected by the disease, we created an emotional patient journey narrative.

This video was the introduction to that narrative.