G-P Gia™ Product Launch
Global hiring exploded during the pandemic. And HR pros found themselves dealing with the complication of complying with countless constantly-evolving laws, rules, and requirements that vary from country to country and state to state.
G-P built Gia to help HR professionals save up to 95% of the cost and time associated with global HR compliance.
AI can’t do what people do. But it can tackle tedious paperwork and save you time.
We invited HR pros to try the free beta version of Gia with a powerful, human message: Let Gia handle the paperwork. So you can handle the people work.
Credits
Head of Creative: Erin Smith
Writing Director: Nancy Strange
Design Director: Laura Swiatkowski
Senior Producer: Caydie McCumber
Photographer: Amy Lombard
Video/Animation: Jorge Bailey
Phase 1: Beta Launch
Design
Photography
OOH & Event Videos
Phase 2: Enterprise Launch
During beta, we learned that SMBs weren’t the main users of Gia. Enterprise-scale businesses were the fastest-growing user segment.
We shifted the visual tone of the campaign for our new target audience. And shifted the closing line. “With Gia, it’s done” speaks to both the agentic nature of the AI model and the speed and efficiency realized by Gia’s users.
