I joined Lyft in February 2021 as Head of Brand Voice and partnered with the VPs and cofounders on updating the brand’s guidelines, hospitality principles, and and writing style guides.
We created a unified voice and style across all lines of business to create more cohesive communications for Lyft’s diverse audiences — from riders to drivers to the wider community.
Cohesive guidelines and clear values allowed us to create work that ranged from playful to political — without losing our sense of clarity about the brand itself.
Living the brand
Copy in motion
Our brand team developed a typographic approach to bring our mission to life using our beautiful new color palette and photo library.
2023 Graphis Design Award
Agency: In-house, Lyft
Creative Director: Gianmaria Schonlieb
Head of Copy: Nancy Strange
Design Lead: John Olson
Photography: Mark Liebowitz
Producer: Ellen Black
