Thorn Pedophile Deterrence Program

Many interactive projects measure success based on shares.

Not this one.

This one measured its success by disrupting sharing behaviors.

Thorn aims to make the internet a hostile environment for seekers of child porn. It uses covert tactics and a thoughtful blend technology and messaging to deter pedophiles mid-search, remove their false sense of online anonymity, and to persuade them to seek confidential counseling.

Effie Worldwide 2014 Gold
Webby 2014, Honoree, Best Use of Online Media